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[CASE STUDY] Dallas Art and Design Fair Microsites

April 28, 2011

Prior to their inaugural opening, the Dallas Art Fair set out to create a strong brand for themselves before officially opening their doors for business. As part of that effort, they contacted Rival Media Studios to design minimalistic microsites they could use for branding and basic information dissemination.

The Concept

The Dallas Art Fair wanted two single page microsites that exactly mirrored their print material. The goal of the sites was to provide the location of each fair held annually, as well as basic details and contact information for general inquiries and exhibitors interested in participating.

About The Project

Rival Media Studios was tasked with creating an exact digital duplicate of each art fair’s printed material brochures which were already being marketed to the public. The project was extremely simple reaching completion in a matter of days rather than weeks or months for most digital projects.

Feature Requirements

The only requirement given for this project by the Dallas Art & Design fairs was to exactly match the look and feel of their printed marketing materials. Additionally, visitors to each site should be able to click on the given email address to contact representatives of the fair for general inquiries or exhibitor information. That’s it!

Design

Once supplied with the marketing brochure for each of the fairs, Rival Media Studios designers immediately began work on the design of the microsites using the printed brochures as a guide. Everything from the color of the brochure to the simplicity of its design was used in the design of the digital representation. Each design was completed in one day and sent for review and approval by Dallas Art Fair officials.

Development

Given the simplicity of the design elements for the two sites. development for each site took less than one day each. Even though each site was extremely simple in design and development complexity, Rival Media Studios put the sites through our quality assurance process to ensure they met the high standards of both Rival Media Studios and the Dallas Art Fair.

The Result

An exact digital duplicate of both art fairs printed marketing brochures providing consistent branding and information presentation across the spectrum for the Dallas Art Fair and the Dallas Design Fair.