[CASE STUDY] Internet Marketers Elite Digital Learning

The Concept

Internet Marketers Elite is an Internet Marketing and Social Media training site we created to assist our clients in gaining the knowledge and guidance they needed to help them successfully build their business on the Internet… Simply having a website is not enough especially when you want to grow your business and increase sales.

The goal was to create a website that would provide onDemand training through both a blog and a membership website. Blog content is freely provided and covers the basics of internet marketing and social media. Additionally, visitors to the site also have the option to pay a monthly membership fee to gain further access to highly detailed and more advanced onDemand video training, webinars and consultations.

About The Project

Competitive Analysis

As with any project we do, we began by conducting initial research. We looked at potential competitors and other sites similar in nature to determine what was working best for them as well as identify any mistakes they may be making. We acquired additional inspiration for features based on what worked well for our competitors and took care to stay away from any mistakes.

Features and Requirements

Once all research was complete, we set out to document all features and requirements. We carefully prioritized each feature based on business use and user importance then grouped them into appropriate phases of implementation. This site features a sales presentation, blog, paid membership sections, onDemand training, payment processing, a powerful sales funnel and more.

Information Architecture

Next we clearly defined the flow of information which helped use design how we wanted users to navigate the site. This effort helped use identify potential weaknesses that could reduce conversions before the site was ever created. This saved us a great deal of time while helping to better construct the overall architecture and navigation of the site.

Design

Since this site is offered a service provided by Rival Media Studios we kept with company colors throughout the design of the site. We also pay close attention to the placement of clear, concise “Call to Action” which are displayed prominently throughout the site. We also created a detailed design document that laid out all requirements, features, information presentation, site navigation and content. This effort provided a clear road map for development.

Development

Since the overall goal of the site was to provide an internet marketing education to its visitors we took special care in the construction of the site to ensure access of the subject matter was easy and accessible. We outlined the entire site schema to clearly define all the relevant data relationships necessary for the presentation of information to site visitors.

We then set our sites on SEO to ensure the site was highly optimized for search engine marketing as we do with all the sites we create. Furthermore, we built the site out to be accessible on mobile devices as well ensuring a greater reach and dissemination of training content to site visitors.

The Result

The end result was a beautifully designed site that currently serves up valuable internet, search engine and social media marketing training to thousands of people daily. The reach of the site is growing beyond our existing creative services clients to small business owners around the world seeking to increase their knowledge of the internet and build a more successful presence on the internet.

Internet Marketers Elite now boasts over 200 members and a growing business community of small business owners networking, exchanging ideas and building a stronger business on the Internet.