[CASE STUDY] Power Of More Blog Design

May 1, 2011

Launch This Project

Project Info
Designs

Powerofmore.net is the brain child of our Founder and CEO. It is a blog dedicated to educating home based business owners, network marketers and mlm business owners on the proper methods and techniques to effectively market their businesses on the internet.

The site was created as a result of the constant influx of spam and improper internet marketing techniques used by the majority of the direct selling industry. Its purpose was to provide a shining light on the Internet where those within the direct selling industry can gain the proper knowledge and experience necessary to grow a thriving business using the internet without making the mistakes practiced by so many who lack this education.

The Concept

The idea is to have the blog provide free guidance and instruction to the network marketing industry through video blog posts, social media interaction and email marketing. New videos are posted 3 times a week, each giving a wealth of knowledge and inspiration to the network marketing industry.

About The Project

Research

Great effort was placed into researching the viability of this site. We first identified if there truly was a need for the site and secondly how well would it be received. The next step was to do a competitive analysis to see what other influential blogs and industry leaders were doing right and identify what they were also doing wrong. Armed with that knowledge, we then set out to create the sites requirements and identify any features that would be relevant to its overall purpose.

Features and Requirements

We knew that in order for the site to have a profound impact within its niche, it needed stand out from other sites similar in nature. Information had to be easily accessible and presented quickly to help site visitors find exactly what they were looking for quickly. We identified several key features that would help in the presentation and navigation while providing an elegant look and feel.

Information Architecture

As with any project we create, identifying the flow of information, navigation and traffic is key to the overall long-term success of the project once it is completed. During this phase of the project, we clearly identified how we wanted information to be presented to site visitors and how we wanted to direct traffic to ensure the most relevant areas of the site were viewed. All this was done through the creation of wireframes which allowed us to separate the flow of information from overall design aspects of the site. It also helped us improve the flow and navigation of the site.

Design

Our main focus for this project was the presentation and dissemination of information to the target market. Once we had identified how we wanted information to flow and what information we wanted to present to allow us to successfully direct site traffic to the areas we wanted, we needed to then identify the overall look and feel.

With the knowledge that this was a blog installation, we selected WordPress as the basis for the blogs foundation. In most cases we create our own custom theme using the Thesis theme architecture, however, for this blog we decided to integrate a premium theme from Elegant Themes. This choice enabled us to quickly integrate a clean, professional look and feel into the blog’s architecture.

Development

Now that we had our blog setup and theme installed, we set our efforts on creating an elegant experience for the sites visitors. This meant customizing the chosen theme to meet our needs. To do this we used our knowledge of PHP, jQuery, HTML and CSS, as well as graphic design to add polish to the site.

Additionally, we developed a sales funnel that would capture leads to an email list allowing us to encourage return visits and grow traffic as the site continued to publish information.

The Result

Powerofmore.net is quickly becoming an influential industry leader within its niche and successfully trains tens of thousands of network marketers daily.