[CASE STUDY] Precision Cabling Inc Corporate Identity

The Concept

Rival Media Studios was tasked with completing a complete re-design of Precision Cabling Inc corporate image. This involved everything from their logo and website, as well as various other marketing materials, and should boost the company’s overall brand to provide greater reach while presenting them as the preferred company for structured cabling systems.

About The Project

The Logo

We kick started the project by re-designing the company logo. The new logo needed to clearly define Precision Cabling Inc as a structured cabling company while giving the company the quality look they wanted.

We created the new logo using CAT-5 Ethernet cable as the basis for the new logo. The rendering of the cable within the new logo came out extremely well and functioned as the foundation for the new look. We also updated the font to a cleaner, more professional font and included the company’s byline below the company name using the CAT-5 cable rendering as the separator.

Finally, we placed a subtle wave of six lines as the background to the new logo which helped the logo continue to represent Precision Cabling Inc as a structured cabling company by making it look as though a cable bundle was in the background. The final rendering of the new logo is displayed on the Designs tab for this project.

Site Audit

Once the new logo was finalized, we set our sites on re-designing their existing website within the confines of the specific business requirements laid out to us by Precision Cabling Inc. This effort began with a complete audit of their existing website to determine all the current requirements and functionalities.

Competitive Analysis

From there we conducted an in-depth competitive analysis. We looked at the sites for other structured cabling companies to determine what they were doing well as well as what they were doing poorly. We made sure to stay away from obvious mistakes, however, there was also plenty of inspiration derived from this effort giving us additional features and functionalities that would enhance the Precision Cabling Inc website.

Features and Requirements

Once all research was complete, we then set out to document the features and requirements that were to be included in the site. We prioritized each feature according to user importance and business importance, then grouped them into appropriate phases to determine which features would be appropriate for initial roll out or a later phase. This effort was greatly assisted by the Precision Cabling Inc team.

Information Architecture

Once all site requirements have been finalized, we then laid everything out in wireframes. We use wireframes to clearly layout the sites structure, navigation and functionality strategy. This is extremely useful as it allows us to identify weaknesses and make adjustments without the distraction of color, typography and other “polish” details that will come later.

Design

The Precision Cabling Inc brand needed to be clearly represented throughout the site while providing for a clean, professional feel. The new logo helped to serve well in the design of the website.

Keeping with company colors, we re-branded the site using a beautiful blend of color variations, imagery and typography the clearly enhanced and defined the company. The new design featured a top navigation, testimonials, a company news feed and clearly dominate call to actions.

The final design of the home page can be seen on the Designs tab of this project. Unfortunately, Precision Cabling Inc was hit hard by the down turn in the housing market which greatly affected their business. The project was put on hold as a result and the site was not developed.