Post image for [CASE STUDY] Rival Media Studios Teaser Website

[CASE STUDY] Rival Media Studios Teaser Website

April 30, 2011

Launch This Project

When we set out to create Rival Media Studios it was our goal to set the bar extremely high within the web design and multimedia development industry, and it still is. Our current site is only a stepping stone toward achieving the true vision we have for our site, and is not the final version.

When we began this journey, we didn’t want to create another web design company, we wanted to create a multimedia development firm that pushed the boundaries of creativity and imagination. This meant we couldn’t simply have a “Coming Soon” landing page for our site while it was being developed. We had to come up with a dramatic, yet mysteriously enticing teaser website that showcased the best of our capabilities. And that is exactly what we did!

The Concept

We wanted to create a compelling teaser website that would showcase our top capabilities and leave those who viewed it wanting more. The teaser had to impact the most valuable senses we could appeal to with a web experience. Therefore, we put our resources to use and created a visually moving experience with fluid visual effects complete with dramatic, magical, yet mysterious audio to let potential clients that we mean business.

About The Project

From start to finish this project took only one week. Visually it is very simple, displaying only text in motion while synchronized to dramatic music. Total length of the music and animation is 2 minutes 41 seconds. We know it’s long, but the combination of visual effects and dramatic music successfully kept the teaser sites visitors on the site long enough to complete the animation. This proved to us that the combination of motion graphics combined with the right audio stimulation are a potent pair that allowed us to capture a visitor’s attention quickly and captivate them with our message. Marketing 101 at its best.

Research

With the idea of the teaser site in mind, we began our efforts by first conducting research on the musical aspect of the site. We wanted music that was epic and dramatic in nature yet mysterious in its overall presentation. We knew that once we identified the music, it would inspire the creative direction of the site.

Information Architecture

Once we settled on the musical direction for the site, we set our sights on the message we wanted to convey to the sites visitors. The text of the site was to be the main focal point, therefore, every aspect of it from the flow of the message to the font, color and typography were all very important features of the site.

Design

The design of the teaser site is simple in nature and presentation. Having only a gradient background and text, we quickly constructed a look and feel that was pleasing, elegant and provided a bit of the mystery we were looking for.

Development

This is where the real fun began! The site was completely developed in Flash using an Object Oriented Programming (OOP) methodology and ActionScript 3. Through the use of the unique features of Flash, we were able to apply stunning visual effects to the text and graphical elements of the site, as well as integrate beautiful video effects seamlessly into the site to provide beautiful visual impact.

The Result

The impact of this simple teaser website was tremendous. It yielded more business for Rival Media Studios than we originally anticipated while showcasing our creative capabilities to the fullest.